While the dust is still settling from this election, now is the perfect time to explore an often-overlooked but impactful funding source—campaign war chests. We’re here to remind you of this game-changing opportunity to secure unused campaign funds and amplify your mission.
What Is a War Chest?
A campaign finance war chest refers to the reserve of funds accumulated by political candidates, committees, or political action committees (PACs) during election cycles. These funds are typically allocated for critical election needs like advertising, staffing, and outreach.
But what happens to this money after the election? Depending on state laws, leftover funds must be redistributed. Candidates may choose to:
Reserve the money for future campaigns.
Transfer funds to state party committees or other candidates.
Donate to charitable organizations (501c3s).
This last option creates a golden opportunity for nonprofits like yours to secure significant funding.
Why Act Now?
Post-election periods are a limited-time window for nonprofits to make their case to candidates deciding where to allocate their surplus funds. Some of our clients have successfully walked away with donations ranging from a few hundred dollars to upwards of $50,000. That’s right—$50k to fuel your mission. Are you ready to claim your share?
The 3-Step Strategy to Secure War Chest Funds
Make the Ask with a Strong Intro Letter
Start with Impact: Introduce your organization and its mission. Share your track record of success to establish credibility.
Be Specific: Clearly articulate what you’re asking for. Are you seeking funding for a capital campaign, a special project, or core operations? Tie your request to a tangible outcome.
Connect the Dots: Show how your mission aligns with the candidate’s values. If they supported education reform, pitch your youth programs. Personalize your outreach to resonate with their priorities.
Include Support Materials: Attach a one-pager, flier, or case for support to provide additional context and make their decision easier.
End with Action: Request a meeting to discuss your ask further. Show you’re serious and ready to collaborate.
Need inspiration? We’ve got you covered with a sample intro letter to help you craft the perfect outreach!
Follow Up with Confidence A well-timed follow-up can be the difference between being overlooked and securing a meeting. Wait a couple of weeks, then reach out to reiterate your ask and propose a time to connect.
Stay Persistent
Candidates and their staff are often swamped, but persistence pays off. If you don’t get an immediate response, follow up again. This demonstrates your commitment and keeps your organization top of mind.
Pro Tips for Success
Do Your Research: Identify candidates whose values align with your mission. Their decisions are discretionary, so targeting the right individuals is crucial.
Think Long-Term: Even if you don’t secure immediate funding, you’ve created an opportunity to introduce your organization and start building a relationship for the future.
Be Bold: Candidates appreciate clear, confident requests. Don’t shy away from making a strong case for your organization.
At the very least, reaching out gives you a platform to share the incredible work your organization is doing. At best? You might receive a game-changing check in the mail that powers your mission for months or even years to come.
The opportunity is here. Will you seize it? Let us know how it goes—we’re rooting for you!